Fern names Cuckoo and AllPoints Fibre as retail and wholesale brands for its FTTP operations

Fern Trading Limited has today launched the new branding of its FTTP (Fibre-to-the-premises) group, comprising of national wholesale network - AllPoints Fibre and national ISP (Internet Service Provider) - Cuckoo broadband, in a move that will accelerate full fibre delivery over the next five years.

Together, AllPoints Fibre and Cuckoo have a combined mission of becoming the UK’s most recommended way to connect.

The news follows Fern’s consolidation of its FTTP businesses in February this year. Cuckoo, an already established award-winning national ISP within the Fern family, will migrate the customer bases of Giganet, Jurassic Fibre and Swish Fibre over the coming months, while the businesses combine expert regional operations and national partnerships to power their new national wholesale network under the AllPoints Fibre brand.

The consolidation of all its FTTP businesses into two divisions has brought a reorganisation of teams as the new-look AllPoints Fibre and Cuckoo prepare to accelerate growth exponentially, by leveraging resources, knowledge, and expertise from across the group. The brands will remain dedicated to offering the lowest cost to serve, fast and fair services and an unmatched customer experience across both wholesale and retail markets.

Speaking on the launch, Jarlath Finnegan, CEO of Fern's FTTP Group and AllPoints Fibre , said: “It’s an exciting and dynamic time for the UK fibre market, spurred by the nation’s growing need for country-wide access to fast, reliable and fairly priced internet services. That’s why the time is right to bring our new model for accelerating deployment and uptake to market.

“AllPoints Fibre is poised to become a powerful, fully integrated wholesale business, that’s on track to build and manage multiple networks nationwide.

“Meanwhile, Cuckoo is already positioned as a truly national retail ISP challenger, with its award-winning visual identity & design system providing a solid foundation to evolve from.

“Our integrated, partner-oriented, customer-first approach, has the missing ingredients needed to provide futureproof digital foundations for all.”

Paul Hellings, CEO of Cuckoo, added: “Our Cuckoo customer base which will bring in Jurassic Fibre, Giganet and Swish Fibre in the coming months, can expect some truly exciting developments from our combined team of experts and we’re very excited to share more in due course. What I can say now, is that we will always push the envelope, not only through implementing the latest in cutting-edge Full Fibre technology, to make our products faster and more reliable than ever, but by ensuring that our customers actually feel good about their broadband, while we remain dedicated to providing them with an unmatched customer experience.”