Cuckoo appoints Sarah Howells as Managing Director

Sarah, who previously held the Chief Customer Officer role at Cuckoo, will lead the provider’s ambition to bring market-leading customer service to the broadband sector.

The newly created Managing Director role will oversee all of Cuckoo’s customer-facing activities across Sales, Customer Service, User Experience, Digital, Brand, Marketing and Product.

She’s had a distinguished career in customer service, having worked in the field for nearly 30 years and holding senior positions at NTL, Vodafone New Zealand and 2degrees Mobile.

This year, as Cuckoo continues its rapid expansion across the UK, Sarah is overseeing the integration of customers onto the revolutionary customer service platform Kraken. The deal, struck in July 2023, was a broadband industry first, as Cuckoo sets on shaking up the telecoms industry with an obsessive focus around customer service.

Sarah Howells, Managing Director of Cuckoo, said: “I am delighted to be taking on the role of Managing Director of Cuckoo at such an exciting time for the company. We’re on a mission to transform the broadband industry and revolutionise the sector's reputation for customer service.

“Providing our customers with unmatched customer experience is at the top of our agenda, and it’s critical to achieving our goal of providing fast, fair, feel-good broadband for all.

“Of course, with exceptional customer experience comes exceptional growth, and I look forward to helping the team deliver that for customers up and down the country.”

Paul Hellings, CEO of Cuckoo, said: “Sarah is one of the UK’s leading figures in broadband - she’s customer obsessed and her knowledge and passion for the customer experience is something rarely seen in the sector.

“With Sarah as Managing Director, and her three decades of expertise, I’m confident we can accelerate customer growth and provide unrivalled customer service at the lowest cost to serve.”